With an increased focus on consumer choice in an age of new mobility models, Porsche Cars North America, Inc. (PCNA) introduced a monthly Single-Vehicle Subscription (SVS) program in Los Angeles, Atlanta, Phoenix, and San Diego. This program offers members access to a single Porsche model for one or three months, for an all-inclusive fee, starting September 25. The new option coincides with the expansion of its existing monthly Multi-Vehicle Subscription and Rental programs to Los Angeles, the largest city yet to host the programs.
Porsche is forging ahead with Multi-Vehicle Subscription after the initial experience has shown it reaches new audiences for the brand. In all existing markets, 80 percent of participants have been new to Porsche, many are younger than the average age for current Porsche buyers or lessees, and more than a third enroll for at least four months. Adding a single-vehicle option reflects a preference among some members to stay in one model instead of switching vehicles.
At the same time, Porsche is rebranding its new mobility offerings under the name Porsche Drive. What had been the monthly subscription program Porsche Passport will now be Porsche Drive – Multi-Vehicle Subscription, and the shorter-term offering will be Porsche Drive – Rental. Similarly, the new monthly subscription program with access to one vehicle will be Porsche Drive – Single-Vehicle Subscription.
“If California were a country, it would be our fifth-largest market in the world. After bringing Porsche Drive to San Diego last summer, Los Angeles was an obvious choice to allow customers to experience a variety of Porsche sports cars and SUVs at the touch of an app. Now, in addition to our Porsche Experience Center Los Angeles track, LA residents or those visiting LA have another way to enjoy a Porsche,” said Klaus Zellmer, President and CEO of PCNA.
- Porsche Drive – Single-Vehicle Subscription grants members access to a single Porsche model for one or three months, with concierge delivery and pick-up within the delivery area. When signing up for the program, members can choose from a variety of current model variants for their monthly subscription. After the initial subscription period, members can extend their membership in the existing model or choose a new vehicle. With the exception of fuel, all operating costs including vehicle maintenance and insurance are a part of the flat monthly fee (+ taxes and fees) that varies depending on model variant. Models and pricing are available here.
- Porsche Drive – Multi-Vehicle Subscription is a monthly program that offers members unlimited vehicle swaps at the touch of an app. Cars are delivered and picked up by a concierge anywhere a customer chooses within the delivery area. With the exception of fuel, all operating costs including vehicle maintenance and insurance are a part of the flat monthly fee – $2,100 (+ taxes and fees) for the “Launch” membership that includes a variety of current model variants and $3,100 (+ taxes and fees) for the “Accelerate” level that adds higher-performing variants of other models to the menu, including the iconic 911.
- Porsche Drive – Rental offers shorter commitments than a month, such as weekend getaways, date nights, or vacations. It is also app-based, with daily and weekly usage options. Customers retrieve vehicles from the participating dealership, and upon the completion of the rental, a concierge will pick up the vehicle within the delivery area or the vehicle can be returned to the participating dealership. Prices for Porsche Drive range from $245 (+ taxes and fees) for one day in a Macan to $2,415 (+ taxes and fees) for weekly usage of a 911.
Due to the success of the Multi-Vehicle Subscription program, first launched in Atlanta in November 2017, it expanded to Las Vegas, Phoenix, and San Diego in August 2019. Los Angeles is the newest city to host the program.
For more information, visit https://www.porsche.com/usa/